Cresco Labs Expands to Nevada
LAS VEGAS, Aug. 16, 2018
Nationally-acclaimed Chef Mindy Segal launched her popular cannabis-infused edible line this week in Nevada and made the first purchase herself at a Las Vegas dispensary. Nevada is the first state Segal has expanded to with legal recreational marijuana use. Her two brands, Mindy’s Artisanal Edibles and Mindy’s Kitchen were created and launched in Illinois in partnership with Cresco Labs and are now available at dispensaries across the state of Nevada.
Mindy’s Artisanal Edibles is a complete line of gourmet, cannabis-infused chocolates and baked goods that uses a clear distillate to keep the true flavor of the ingredients. The chocolates feature Segal’s signature brittle bars in a 50 mg dose and include flavorful dark chocolate almond toffee, milk chocolate peanut brittle, caramelized chocolate toasted marshmallow graham and white chocolate raspberry cream. The baked goods come in a 25 mg dose and include a tasty snickerdoodle, chocolate chip cookie and chocolate brownie. Mindy’s Kitchen is a line of fruit forward edibles infused with THC oil and includes ten flavors of gummies and four flavors each of hard sweets and fruit chews.
“I created my edible line in a medical marijuana state because I wanted to help people suffering from pain and other symptoms find relief that didn’t taste like bad medicine,” Chef Mindy Segal said. “Our products have set a new bar for taste in the industry and I couldn’t be more excited to be expanding to an adult-use state like Nevada,” she added.
Segal, owner of Hot Chocolate Restaurant in Chicago, has made a career out of taking the next step in culinary arts. Her drive to redefine flavors and create new tastes earned her acclaim at Chicago’s top restaurants, guest chef spots on network TV shows, and the prestigious James Beard Foundation Award in 2015. Now she is a driving force in the cannabis industry as the first celebrity chef to attach her name to an infused edible brand.
Cresco’s launch of Mindy’s Edibles in Nevada is just the first product they will be bringing to the state in partnership with Silver State Wellness. They will be launching their full suite of branded products (Cresco, Remedi and Reserve) including flower, edibles, vape pens/cartridges, and multiple forms of extracts catering to all cannabis consumers. They recently announced a multi-state expansion which will give them the largest consumer geographic footprint of any US cannabis company.
Posted In: Cannabis Industry