“My entire life I’ve been surrounded and encouraged by creative, talented, strong, vocal, and motivated women. I work to emulate those traits from my mom, Grandma Eve, aunts, cousins, friends and colleagues. Many of them cannabis enthusiasts. I look up to them,” says Jenny Sturch, our VP of Business Administration and Project Management. For Jenny, her journey to Cresco has come with a lifetime of gathering experience, both learned from her role models and from her 20+ years of experience owning a successful Women Business Enterprise company. WBE’s are independent businesses that are at least 51% owned and controlled by one or more women. When things started to feel stale, and she wasn’t getting the joy of growing and learning as a person, she decided to make the leap into cannabis. “Legalization of cannabis is something I have felt passionate about. It was a big change to close what I had known my entire career for something unknown. I followed my gut. To wake up every day to new challenges at Cresco and ways of working has inspired the changes I wanted in my life. I am so happy to be part of it.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Jenny’s role at Cresco HQ extends far beyond the management of administration and our Project Management Organization. She plays a key part in our HQ facility management and design, the ongoing roll-out of our @sunnysidedispensary locations, state integration projects, as well as leading the charge of our Culture Club. Whether leading the fun or joining in, Jenny helps spread joy across our office and beyond. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
In her own words: “I get to sit shoulder to shoulder with intelligent, kind people who care immensely about how the industry evolves. There are new lessons every day. New problems to solve. It has expanded the way I think about business and has been a wonderful personal and professional growth opportunity for me. I can’t think of a better gift. The women and men of Cresco provide me daily inspiration and excitement to rise up and meet them in this shared goal every day. I am fortunate to have a place to go where I get to bring my best and authentic self.” We are so glad to have you Jenny, we couldn’t do this without you! 💙 ...

Wishing you a safe and delicious week from all of us. 💙 ...

“Being a woman in cannabis means being an activist and a trailblazer while also having a meaningful lasting impact…As a woman, working mom, and senior leader in the industry, I hope to change the perceptions and stigmas often associated with cannabis.  I also hope it motivates other women to be pioneers in their own professional and personal aspirations,” says Jennifer Clark, our Senior VP of Operational Excellence.
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Having been with Cresco from early on, Jennifer has had the opportunity to shape how Cresco operates, and in some degree how the industry itself operates. She’s launched new markets, established state regulations, and built a team of over 50 during her 2+ years here. Jennifer thrives on acting nimbly no matter the challenge. “I try to balance my time between tackling urgent day-to-day issues and longer-term efforts that achieve our vision to be the most important company in cannabis.” Recently, Jennifer has been working at the forefront of our operations response plans for COVID-19. She makes certain we are taking the appropriate measures to protect our employees, patients, and customers while ensuring business continuity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
During her first position after college, Jennifer looked up to a female leader from afar, challenging herself to emulate the same intelligence, poise, and approachable, yet respected, leadership. “I knew that one day, I could be in her shoes if I put my mind to it.  Now being in that position in my company, I hope to inspire our next generation of women leaders so they know that one day, with some dedication, grit, and courage, they too can be where I am.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
In her own words: “Our team knows that what we’re accomplishing every day will have a lasting profound impact on people’s lives.” Thank you for all you do Jennifer, within Cresco and for the entire cannabis industry! We couldn’t do this without you. 💙 ...